It depends on what you want. The perfumes are inspired by designer scents at a fraction of the price, and many land close to the original, though some do not. As a business it can work as resale, but real income depends on selling and recruiting, and nothing is guaranteed.

Is Chogan good value for money?

For the perfumes, often yes: a Millésime scent is around 35 EUR (July 2026) against originals that cost much more, as long as you accept the resemblance varies. For the business, it is good value only if you enjoy selling, since resale alone is a top-up rather than a salary.

Are Chogan perfumes good?

Quality is subjective. They are inspired-by fragrances with a concentration the brand describes as high (up to 30%, which is not independently tested). Some scents are very close to the original and others less so, and longevity varies from person to person.

How much does it cost to start with Chogan?

Registration is free, but you need a sponsor's referral code and you buy a starter kit. The LITE kit starts at 60 EUR and the OLFAZETA kit, built around the perfumes, is 149.90 EUR (2026 figures). After that, to keep your code active you need around 300 points every six months, roughly 50 to 60 EUR a month in purchases.

Can you actually make money with Chogan?

You can, but be realistic. Resale at up to 50% margin brings in roughly 100 to 500 EUR a month; earning more means building a team. There is no official income disclosure statement, results vary and nothing is guaranteed, and commissions are gross of tax.

Is Chogan worth it? Pros, cons and who it suits [2026]

Is Chogan worth it? It depends on what you want from it. As a customer, it is worth it if you want perfumes inspired by well-known designer brands at a fraction of the price, and you accept that how close each one smells to the original varies from scent to scent. As a business, it is worth it if you treat it as real resale: the margin is genuine, but the income is not guaranteed. It is not worth it if you expect easy money, passive income or a perfect copy of a luxury perfume. Below are the pros, the cons and who Chogan actually suits, with the current figures and no hype.

I write this as an independent Chogan consultant in Portugal. I sell the products and I have a team, so I have an interest in you joining. Even so, I would rather you decide with too much information than too little. An honest “no” is worth more than a regretful “yes”.

Is Chogan worth it as a customer?

For a customer, the main draw is the perfumes. Chogan sells fragrances “inspired by” designer scents, each identified by a number (the line is called Olfazeta), at a price well below the original. A perfume from the Millésime line is around 35 EUR (indicative, July 2026, and it varies by shop and VAT), while the original it is based on costs a lot more.

Beyond perfume, the catalogue is wide: skincare, make-up, home cleaning products, supplements, coffee and more. As a customer you get a full range at direct-sales prices.

There are three things I always say before anyone buys:

The resemblance is not guaranteed. “Inspired by” is not “the same as”. Some scents land very close to the original, others less so. It comes down to your nose and the fragrance.
The concentration is a brand claim. Chogan states up to 30% essence (“extrait de parfum”), but that is the brand’s own figure, not independently tested. Longevity and projection vary from person to person.
There are alternatives. Brands like Equivalenza (high-street shops, around 10 to 20 EUR per 100ml), direct-to-consumer dupe brands and Arabic houses make the same kind of fragrance. Chogan’s edge here is having someone, your consultant, to help you choose and to send samples.

In my experience, the customers who end up happiest are the ones who ask for samples first and pick two or three scents, rather than buying blind. If you are still unsure what Chogan is and how these perfumes work, I wrote a full guide to the brand.

Is Chogan worth it as a business?

Here it is a tougher call. You earn in two ways: from the margin on direct resale, and from commissions on any team you build.

On resale, the brand mentions margins of up to 50% on most products (around 30% on coffee and the supplement line). In practice, a perfume listed at 33 EUR costs you 16.50 EUR, and you keep the other 16.50 EUR as profit per unit, gross, before tax. Selling a handful each month to friends and contacts realistically brings in somewhere between 100 and 500 EUR a month. Results vary and are not guaranteed.

Earning more than that means building and keeping a team, and that is a different level of effort. Network commissions follow a points ladder, from 4% to 35% (rates in force since March 2026). Incomes of 1,500 to 2,000 EUR a month or more are possible, but they depend on recruiting, training and supporting people every month. There is no official income disclosure statement proving what the average consultant earns, so be wary of anyone promising you fixed numbers.

There is also a maintenance cost: to keep your code active you need around 300 points every six months, the equivalent of 50 to 60 EUR a month in your own or your customers’ purchases. Joining is free, but you need a sponsor’s referral code and you buy a starter kit (the OLFAZETA kit, built around the perfumes, is 149.90 EUR; there is a LITE kit from 60 EUR). So is it worth becoming a Chogan consultant? It is if you enjoy selling and treat it as a serious side job; it is not if you are waiting for money to arrive on its own.

The pros of Chogan

It sells real, repeat-purchase physical products, not an “opportunity” on its own. That sets it apart from a scheme that is only about signing people up.
The perfume prices are low next to the designer originals.
The catalogue is broad, which helps both buyers and sellers.
The barrier to entry is low: up to 50% margin, no compulsory stock beyond the kit and no forced monthly auto-orders.
You can register only to buy at a discount, with no obligation to recruit. That is the lowest-risk option.
It is a legal direct-sales business. No regulator has classified it as a pyramid scheme and no Portuguese authority has acted against the brand.

The cons of Chogan

Real income depends on recruiting and leading a team. On resale alone, the figure tops up your income; it will not replace a wage.
There is no official income report, and across the direct-sales sector most people earn little. That is industry context rather than a Chogan-specific figure, but it is worth keeping in mind.
There is a recurring cost (those 300 points per half-year) to stay active.
The service reputation is mixed. There are recurring complaints about shipping delays from Italy, slow refunds and blocked accounts. On Trustpilot the brand sits at around 3.0 out of 5 (close to 1,200 reviews, July 2026) and on Portugal’s Portal da Queixa it scores poorly, though on very few complaints. These platforms mostly attract people who were unhappy, so read them with that caveat.
The product claims (30% essence, longevity, Grasse origin) are the brand’s, not tested facts.
The company’s leadership in Italy is involved in a 2024 criminal case (tax fraud and money laundering), with assets seized and precautionary measures. It is under investigation, with no conviction, and it is not a ruling that the model is a pyramid. Worth knowing, with the presumption of innocence.
To join you need a sponsor, and if you cancel there is a waiting period before you can register again.

Who it suits and who it does not

It is worth it if you:

Want perfumes inspired by designer brands for little money and accept that the resemblance varies.
Only want the discount for personal use, without recruiting anyone.
Enjoy selling and want a 100 to 500 EUR monthly top-up (not guaranteed), treating it as resale.

It is not worth it if you:

Expect easy, passive or guaranteed money.
Want an exact replica of a luxury perfume with proven longevity.
Only want to buy in a shop without registering for anything. A high-street dupe brand suits you better.
Are not comfortable selling or introducing the business to other people.

The verdict: so, is Chogan worth it?

My honest answer: it is worth it for the right profile, not for everyone. If you are buying, sample two or three scents and judge those, not the marketing. If you are selling, treat the resale margin as the reliable part and any team income as a maybe. The people who regret it are the ones who expected a flawless luxury copy, or money without the selling.

If you are on the fence, the best thing is to talk to someone who already does this and will tell you the truth, including the less flattering parts. That is exactly what I do. Talk to me, no strings attached, and I will help you work out whether Chogan is worth it in your case. If you prefer, take a look at the products first.